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Why Martha Stewart And Amazon’s New Meal Kit Service Could Appeal To A Larger Market



Whether meal kit delivery services are a fad or the future of food remains to be seen. Convenience and quality aside, consumers consider meal kits to be a healthier alternative to dining out, according to Packaged Facts, and many services appeal to special diets, such as vegan or gluten-free. However, despite the advantages, a potential downside is cost. Consumers may pay an average of $10 to $15 per serving, Packaged Facts noted, and some users may be turned off by the excessive use of packaging in meal kits.




Why Martha Stewart and Amazon’s New Meal Kit Service Could Appeal to a Larger Market




Factor 75 ($13+ per serving) has a bevy of prepared meals that you reheat and eat. There are keto, calorie-conscious, and Chef's Choice meal plans, and I don't recommend any of them. Every meal I tasted had the flavor and texture of airplane food. There are too many similar services on the market that are more enjoyable.


Hello Fresh ranks among the more well-known meal kit services. Like Martha & Marley Spoon, Hello Fresh specializes in fresh, high-quality meal kits to make mealtime stress-free. Hello Fresh offers a larger variety of meal options, with most meals appealing to even the pickiest eaters.


If you aren't sold on this animal product-free service, you might try one of our Editors' Choice services. Green Chef offers plant-forward meals that appeal to vegetarians, pescatarians, and carnivores. Blue Apron is the best meal kit to try if you're a novice cook. HelloFresh has a little bit of everything for everyone. And if you're already fairly experienced in the kitchen, Hungryroot (which offers a vegan option) is a fun choice that sends you groceries and recipe suggestions. It's up to you whether you follow them or veer off course.


If you're vegetarian or just hoping to cut back on your meat intake, Purple Carrot could be great for you. This service delivers ingredients to make exciting plant-based meals right to your door. Boxes can be customized to make two or four servings per week, and they include ingredients for creative, meatless recipes you probably wouldn't think of on your own such as Korean tofu tacos, stuffed Tuscan-style zucchini, roasted cauliflower steaks, and more.


The appeal of Home Chef lies in its simplicity. Each week you can expect about a dozen fast and no-fuss recipes calling for basic proteins and grains that will appease most picky eaters. Your box could contain the ingredients for dinners like honey mustard-glazed salmon, chicken Florentine pasta, or more. Another highlight is that every menu features a few quick meals that can be whipped up in about 15 minutes, perfect for busy people or those who just don't love to cook.


This company started out in San Francisco and expanded its market to other regions around the world. A plummeting profit almost led to their shut down in 2015, due to the expansion to various states. Today, it stands out as a leading meal-kit delivery service.


The downside to this family plan is that it feeds four. If you are a family of three, you can refrigerate what remains to consume later. But, there are no options for larger families. You can also find out more details about precisely what you get in my Sunbasket review. In that post, I talk about my personal experiences with the meal kit service, including the parts that I enjoyed and the parts that I didn't.


Why we love it: One Potato combines what we love about several other meal delivery services. Their meals are family-friendly, organic, and humanely sourced, and they're ready in 30 minutes or less. They aim to appeal to the whole family with meals like Gnocchi with Basil Pesto, Steak Fajitas, and Crunchy Chicken Nuggets. They also offer an omnivore or vegetarian option. 2ff7e9595c


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